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Royal Challengers Bengaluru (RCB) launched a new account in Hindi on X, formerly Twitter, to engage with the Hindi-speaking masses in the country and abroad. The IPL franchise made some smart buys at the mega auction in Saudi Arabia.

Royal Challengers Bangalore (RCB) has faced online criticism after creating a separate social media handle for Hindi-speaking fans or those who don’t understand English. The new X (formerly Twitter) account,

After RCB launched a social media handle in Hindi, many criticised the move as “Hindi imposition” and demanded the deletion of the account.