The newly launched Mahindra XEV 9e and Mahindra BE 6e electric SUVs will compete with rivals such as Tata Curvv EV, MG ZS EV, BYD Atto 3, Hyundai Kona Electric etc. Also, Mahindra claims that with these two electric SUVs, the carmaker aims to challenge the luxury electric cars which are available in India at a price bracket of ₹ 70-80 lakh.

Mahindra has unveiled two electric SUVs, the XEV 9e and BE 6e, with plans for a potential Australian release after their debut in India

InterGlobe Aviation, which operates IndiGo airlines, took Mahindra Electric Automobile Limited to Delhi High Court for using ‘6E’ in its new car called Mahindra BE 6e , which is expected to be released in February 2025, reported Bar and Bench on December 3. The case will come up for hearing on December 9, said the report.

Airline major IndiGo on Tuesday filed a trademark infringement suit against Mahindra Electric Automobile over the use of the term ‘6E’ in the name of its upcoming electric car. The case was filed at the Delhi High Court after Mahindra named its upcoming electric vehicle as ‘BE 6E’.

IndiGo has filed a trademark infringement suit against Mahindra Electric over the use of '6E' in its BE 6E electric car, claiming it conflicts with the airline's established branding.