Bluesky Social is having a moment, but that new influx of users is creating an impersonation problem. Thus, the decentralized platform is rolling out a "more aggressive" policy on parody accounts that aren’t clearly labeled.

As more celebrities and popular influencers join Bluesky, the fast-growing social media service has been facing more concerns around impersonation and

X, has recently . Just over a week ago, the platform crossed the 20 million users benchmark and briefly sat at the top of Apple App Store charts. It, however, seems that the rapid growth didn’t come without its

Bluesky has updated its impersonation policy to be "more aggressive" after third-party analysis highlighted its verification problem. The Bluesky Safety account said that the social media service is removing accounts that are impersonating other people and those squatting on handles.