Swiggy Instamart took advantage of Falguni Pathak’s cultural status and playful 'invisible' persona to create a buzz-worthy ...

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

Shedding light on the newly launched ‘Dilfluencers’ campaign, Zee’s CMO Kartik Mahadev talks about the magnetism of TV ...

Crafted by tgthr., the campaign revives the original comic strip format, humorously illustrating the Common Man outwitting a ...

These tools enable marketers to streamline campaigns, enhance ROI, and make data-driven decisions with precision, addressing ...

Gaurav Arora of Social Panga highlights how D2C brands in India are redefining customer experience by offering convenience, ...

The study shows that media is undeniably seen as a strategic lever to drive business growth by an overwhelming majority of ...

Asha Kharga of Mahindra opines that while purpose has been a guiding force for brands seeking consumer connections, the ...

Once recommendations are reset, Instagram’s algorithm will gradually personalise suggestions based on new interactions with ...

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first ...

During Microsoft Ignite ‘24, the companies highlighted two innovations that will enable marketers to do their jobs more ...

The findings, based on the performance of top LinkedIn campaigns over the past year, offer key strategies for engaging with ...