New deals will drop as often as every five minutes during select periods throughout the deal event, so customers should come back often to find the latest discounts to check off their holiday shopping lists.

Amazon is getting the Black Friday party started early, lining up some incredible early tech deals you don't want to miss. From smart home gadgets to the latest in audio and wearables, now's the time to score big on some top tech,

It’s no surprise that the Google Pixel phone is on offer now that Black Friday is upon us. The company’s own store has just launched price cuts of $150 of the Pixel 9 and Pixel 9 Pro. But if you’re in the market for a new phone from Google, Amazon’s prices match or outdo Google’s, including for higher-capacity models.