The move has drawn criticism from a number of pro-Kannada organizations and supporters who claim that the RCB management is forcing Hindi on their Kannada-speaking supporters.

Royal Challengers Bangalore (RCB) has faced online criticism after creating a separate social media handle for Hindi-speaking fans or those who don’t understand English. The new X (formerly Twitter) account, named "Royal Challengers Bengaluru Hindi" with the handle "@RCBinHindi," has stirred controversy among Kannada speakers.

On Instagram and X, RCB posted videos featuring Virat Kohli, Dinesh Karthik and Liam Livingston addressing the fans and sharing their excitement for the upcoming IPL season. Kohli among a few other cricketers shared their message in Hindi.

Royal Challengers Bengaluru (RCB) launched a new account in Hindi on X, formerly Twitter, to engage with the Hindi-speaking masses in the country and abroad. The IPL franchise made some smart buys at the mega auction in Saudi Arabia.

After RCB launched a social media handle in Hindi, many criticised the move as “Hindi imposition” and demanded the deletion of the account.